For the past year, we've been on a journey of design, experimentation, and creation with Non-Human Personas (NHPs). Participants from around the globe, both online and in-person, have contributed to this remarkable endeavour.

Traditionally, we have learned to design for humans, specifically for an end-user. Adding a holistic lens to design stretches the concept of the user or use. Can nature also be a user of design?

Life-Centered Design is an actionable design approach that gives designers and other creatives the mindset, opportunity and ability to design holistically. It allows designers to include all life forms and advocates for biological ecosystems and non-user communities. LCD moves away from creating value for the end user & shareholders towards adding value for nature, communities and the economy.

This is not the battle between slow & fast, but it is about finding the right pace for you as a designer in relation to your work, the people you work with and the natural world. A designer needs to be able to use its head, hands and heart

When it comes to Life-Centered Design, one question we often hear is: “Who are you designing for?”…

Design as a profession and designers, particularly, have the skills to contribute to a design approach with Life at its centre.