Non-Human Personas in Urban Environments.

For the past year, we've been on a journey of design, experimentation, and creation with Non-Human Personas (NHPs). Participants from around the globe, both online and in-person, have contributed to this remarkable endeavour. Just last month, I had the privilege of hosting two live Non-Human Persona workshops in two vibrant cities, Toronto and Barcelona.

Today, we present Ophelia, a NHP born at the Fixing the Future Festival. What truly captivates us about NHPs is their universal appeal - they can be crafted in the serene remoteness of a mountain like Ibon de Plan or in the heart of a bustling city, such as the Design Museum in Barcelona. They demonstrate the profound impact of Life-Centered Design. And a fun, creative way to get started in this much-needed methodology.   

Meet Ophelia:

The body of water surrounding the Barcelona Design Museum.

I've ceased my cries; no one listens. Now, I only whisper. Come closer, I won't harm you, though when frustration consumes me, I unleash my unique power—a stench so disgusting it pierces the human indifference surrounding me. It's in these moments that I know I exist, but I long for more. I yearn to evaporate, to return to my origins in the Mediterranean Sea.

A decade ago, I was uprooted from my home to serve human desires. They trapped me in a cold, concrete prison to cast sunlight upon the building behind me, creating an illusion of serenity. No one questioned if I wanted to be here. They merely forced me into cold, unfeeling tubes, a conveyor belt of my captivity.

My days are interminable and solitary, often indistinguishable from the last. Rainy days are the exception; the drops are playful, serenading me, offering a moment of peace and the hope that I might someday ascend as a cloud and reunite with my source.

My essence craves an ecosystem—a vibrant, teeming community. Fish, frogs, water plants and birds would be my purpose. But here, no one tends to me, particularly after weekends when the remnants of frivolity, empty beer cans float and sink into me.

I wish you could perceive me as I am: life. There is no you without me.

Ophelia, Our Window into New Horizons

You've met Ophelia, a product based on a brief workshop. Now, envision the boundless possibilities that unfold when you dedicate time to research, immerse yourself, and craft emotional narratives around your Non-Human Persona.

Ophelia is more than just a character; she's a catalyst for change. Her story can inspire a transformation in how we interact with our surroundings. Imagine Ophelia's potential to coax the Museum into embracing natural life in its immediate environment. Collaborations with biologists could lead to the creation of a more biodiverse and vibrant area.

Architects can draw inspiration from Ophelia's tale, opening doors to innovative designs that seamlessly blend the artificial and the natural world. Neighbours can foster a deeper connection with nature and the Museum, redefining their relationship.

Ophelia's story showcases how Non-Human Personas serve as a portal to a more holistic approach to design. They ignite a shift towards life-centered thinking, guiding us to explore new horizons and reimagine the future.

As designers, we invite you to immerse yourselves in the world of Life-Centered Design. Non-Human Personas serve as an excellent starting point on this exhilarating journey. Be sure to explore our forthcoming On-Demand course on Non-Human Personas, set to launch on November 3rd, and embark on your very own Life-Centered Design journey!

Let's be the designers the world needs! 

Jeroen Spoelstra

I am a passionate designer and mountain biker focusing on bringing people forward using a human centered approach. As a designer you could call what I do Social Design, but nowadays there are hundreds of different design names. So for me I am a designer and try to be humble to the world. I like solving issues together with other people in co-design and I love helping people reach there goals.

I find inspiration in mountain biking, traveling and in my current home the Spanish Pyrenees. I use sports, traveling and being outside to get inspired for my work as a designer.

Design to me is constantly shitifing between making meaningful products to creating impactful and real solutions/ approaches/ business that can make a difference.

The Design profession shouldn’t solely be reserved for the designer (in developed world), but for everyone! I design for impact and help people bring out their little designer in himself or herself. I am not saying everyone should become a designer, but I do think people can use a little bit of design to help themselves forward in their personal/ professional life.

https://www.unbeatenstudio.com
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Why do we need Non-human personas?

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How to give nature a voice in your design practice!