Your community is more than your user

Research suggests that consumers want companies to demonstrate a sense of wider social purpose beyond their self-interest and see positive action today in support of contributing to social well-being. Your community includes not just your customers or users. It also includes your employers, neighbours, and invisible communities impacted by your work and the products and services you create and sell.

72% of consumers say that external factors such as inflation, social movements and climate change impact their lives more than in the past. With external forces exerting more pressure and a list of practical and ethical considerations that keep getting longer, people face more complex and frequent decisions than ever. Source - Accenture

The Life-Centered Design School helps you:

• Map your organisations or projects ecosystem to help you understand opportunities to create impact on communities and society

• Give invisable communities a voice in your work and organization by creating of non-user personas through qualitative research.

• Co-create new product and service together with your communities to ensure the best possible impact and value for you and your communities