Traditionally, we have learned to design for humans, specifically for an end-user. Adding a holistic lens to design stretches the concept of the user or use. Can nature also be a user of design?

Life-Centered Design is an actionable design approach that gives designers and other creatives the mindset, opportunity and ability to design holistically. It allows designers to include all life forms and advocates for biological ecosystems and non-user communities. LCD moves away from creating value for the end user & shareholders towards adding value for nature, communities and the economy.

Design as a profession and designers, particularly, have the skills to contribute to a design approach with Life at its centre.